Unlocking the Power of GS1 Digital Link: Connecting Your Products to the Digital World, pt. 2

QR code scanning

In today’s digital age, it’s crucial for businesses to bridge the gap between physical products and the digital realm. The GS1 Digital Link, equipped with data-rich 2D codes like a Data Matrix or QR Code, offers a simple yet powerful solution to connect your products to valuable digital information. While this change is happening, if you are using Thermal Transfer, rest assured that the speed and quality are already compliant.

In part 2 of this series, we will explore the benefits and significance of GS1 Digital Link, explaining how it can enhance your business even if you’re not tech-savvy.

GS1 Digital Link – refresher

The GS1 Digital Link is a technology that connects your physical products to the digital world. It utilizes data-rich 2D codes to provide a direct pathway to digital information about your products. Think of it as a unique identifier that distinguishes your products and allows customers to access relevant details through their smartphones or other devices.

Benefits of GS1 Digital Link

  1. Improved Customer Experience: The GS1 Digital Link empowers your customers with instant access to comprehensive product information. By simply scanning the data-rich 2D code, they can make informed purchasing decisions, ensuring transparency and authenticity. Customers can also explore related products, access reviews, and learn more about your brand.
  2. Streamlined Supply Chain Management: With the help of data-rich 2D codes, the GS1 Digital Link enables you to trace your products throughout the supply chain. This traceability enhances inventory management, recall management, and quality control. It also helps you combat counterfeit products, protecting your brand reputation.
  3. Personalized Marketing Opportunities: By connecting your products to digital content through data-rich 2D codes, you can engage with your customers on a more personal level. You can offer tailored recommendations, loyalty rewards, and gain insights into their preferences. This strengthens the bond between your brand and your customers.
  4. Sustainability and Environmental Impact: The GS1 Digital Link, supported by data-rich 2D codes, allows you to provide important environmental information about your products. Customers can easily access data on carbon footprints, recyclability, and proper disposal instructions. This promotes sustainable choices and demonstrates your commitment to environmental responsibility.
  5. Global Compatibility: The GS1 Digital Link follows international standards set by GS1, ensuring compatibility and interoperability across different industries and regions. This means you can seamlessly integrate the technology into your existing systems and processes without major technical hurdles.
Storebought blue blueberry berrie plastic container with sign label
Storebought blue blueberry berrie plastic container with sign label

Applications of GS1 Digital Link

The versatility of the GS1 Digital Link, powered by data-rich 2D codes, makes it valuable across various industries, for example:

picto detailed retail


Customers can access information, promotions, and loyalty programs, enhancing their shopping experience. Retailers can set automatic rebates linked to the due-by date or instantly identify products that are under a recall program.

picto detailed medical


The technology supports medication tracking, ensuring patient safety, and providing healthcare professionals with easy access to critical drug information.

picto detailed food & beverage

Fresh Food

Data-rich 2D codes enable customers to scan food products and access detailed nutritional information, allergen alerts, and food safety recalls, enabling informed choices.

picto detailed warehousing & logistics

Logistics and Supply Chain

Data-rich 2D codes facilitate efficient tracking and monitoring of goods, optimizing inventory management, and minimizing the risks of counterfeiting.

young woman scanning bag of nuts in supermarket

The GS1 Digital Link, powered by data-rich 2D codes, simplifies the process of connecting your products to the digital world. By leveraging this technology, you can enhance the customer experience, streamline supply chain management, personalize your marketing efforts, promote sustainability, and achieve global compatibility. Even if you’re not tech-savvy, the GS1 Digital Link offers immense benefits to your business, allowing you to stay competitive in today’s digital landscape.

Continue to follow ARMOR-IIMAK’s blog, Ink’side, to read the rest of the articles in our series to understand GS1’s new standard Digital Link and what your business needs to know. In the coming articles, we’ll see how GS1 impacts printing technologies and how thermal transfer technology is ready.

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